Sayle Oil Company announced Tuesday a new partnership with SportsZone Saturday, becoming the title sponsor of the locally produced college football show throughout the 2026 Ole Miss football season.
SportsZone Saturday is a joint broadcast effort between WREG in Memphis, WJTV in Jackson and WHLT in Hattiesburg, and broadcasts live from the Grove at 10 a.m. on every Ole Miss home game Saturday.
On the broadcast, Sports Directors David Edelstein and Frank Jefferson break down key SEC matchups, spotlight regional storylines and feature interviews with former players, coaches and special guests.
Through the partnership, Sayle Oil and its family of brands — including Sayle Oil, Sayle Propane, Dipstix, and Car Care Clinic — will be featured throughout the season.
The collaboration provides expanded opportunities for each brand to connect with football fans across Mississippi, Tennessee and the surrounding region.
“College football is a big part of the communities we serve, and we’re excited to be part of SportsZone Saturday this season,” said Sayle Oil COO Jimmie Stennett. “This partnership gives us a great opportunity to introduce more people to the Sayle Oil family of brands while supporting something our customers and employees are passionate about.”
As title sponsor, Sayle Oil and its brands will receive prominent exposure throughout SportsZone Saturday broadcasts, including on‑ screen graphics, show mentions and commercial spots. The partnership also extends into Vaught‑Hemingway Stadium with LED ribbon‑board signage during Ole Miss home games.
A season‑long digital and social media campaign will complement the broadcast presence, featuring exposure through Ole Miss social media channels and targeted digital advertising reaching fans across Mississippi and Tennessee.
SportsZone Saturday will air during all seven Ole Miss home game Saturdays, beginning with this week’s home opener on Sept. 12 and continuing through the Egg Bowl matchup against Mississippi State on Nov. 27.
About Sayle Oil Company:
Founded in Charleston in 1947, Sayle Oil Company is a family-owned energy and automotive service company serving customers in Mississippi, Tennessee, Missouri and the surrounding region.
The company’s operations include wholesale fuel and lubricant distribution, pro-pane services and automotive service locations operating under the Dipstix and Car Care Clinic brands.
In 2027, Sayle Oil celebrates 80 years of serving its customers, employees and communities.
